Explore the problem and validate opportunities before designing solutions.
Understand and Frame Problems
Align with stakeholders and understand context.
Analyze competitors and define differentiators.
Map flows and test early ideas.
Projects
Discover some of the projects I’ve crafted as a product designer, focusing on usability, visual consistency, and delivering real product impact.
My process
My goal as a product designer is to select and implement the best methodologies to ensure an excellent end result. AI supports that process — from research synthesis to navigable prototypes.
Explore the problem and validate opportunities before designing solutions.
Understand and Frame Problems
Align with stakeholders and understand context.
Analyze competitors and define differentiators.
Map flows and test early ideas.
Transform insights into user-centered experiences.
Design and Build Solutions
Prototype and validate core flows
Document components and specs
Sync continuously with developers
Analyze usage and refine solutions.
Measure and Evolve
Track key metrics and behavior
Gather feedback through research
Improve based on data and goals
I use AI as a collaborator to speed up the work around the method — not to replace research, judgment, or the team.
Using AI to facilitate the work
Transcribe and synthesize
I use AI to transcribe interviews and turn qualitative research into structured insights the team can act on.
Organize and make sense of data
I cluster, tag, and organize research and product data so patterns are easier to find, share, and decide on.
Build navigable prototypes
I create clickable prototypes for usability tests and discovery sessions — so the team can learn together, faster.
Design foundations
A well-crafted Design System is key to achieving scalability, agility, and organization in product development. More than just maintaining visual consistency, it empowers both design and engineering teams by streamlining decision-making, reducing rework, and ensuring alignment across experiences. It’s a shared language that supports faster, smarter, and more cohesive work.

How I work
I apply the double diamond technique to all my UX design sprints. I believe that besides research and testing, having authentic human interactions is the key to the success of the project.
Tools
These are the tools I use most frequently throughout my design process — from visual creation and AI-assisted work to project management. Each one contributes to a more organized, efficient, and collaborative workflow.
Soft and Hard Skills
Effective communication is the key to productive and rewarding workplace relationships;
Native iOS app design
Native Android app design
Progressive web app design
AI-powered product creation